......Not that you'd necessarily know that's what they were at first glance. Contrarily for a band with a communal tilt to their name, Brooklyn's FRIENDS aren't going out of their way to accumulate buddies or bring the public into their gang. Look hard but you wont find a Facebook, Twitter or Bandcamp, nor any other of the habitual haunts inhabited by breakout bands. What they do have though is a moniker conducive to attracting YouTube hits, and as their video counter whirs ever upwards, so it would seem does there stock, with the springboard to their surging popularity being the quintet's aptitude for creating alternative pop tracks that are minimal in their construction but abundant in attitude. Nothing fits that description more confidently than 'I'm His Girl'; Samantha Urbani mimicking the street corner strut of the baseline with a sassy, swagger Neneh Cherry exuded in her pomp; the rapped rebuttal to love rivals prompting recollections of Lindy Layton laying down the law on Dub Be Good To Me. Rhythm also provided the central pillar for earlier single Friend Crush; on that occasion the stripped back, detached signature style of Warpaint was scrawled across the track, but it was the b-side accompanying that release that is perhaps the most intriguing of Friends recordings to date. Listening to 'Feelin Dank' is like wandering into a deserted multi-storey car park and stumbling upon a cypher, where the resident beatboxers are lending their skills to a rehearsing girl group doing their best impression of The Crystals - it's naive, rough around the edges, and all in all absolutely great! Add into the mix a hot to trot cover of Ghost Town's 'My Boo' and it's clear that pop is in safe hands, while for us...well with Friends like these who needs anything else.
Friends - I'm His Girl by LuckyNumberMusic
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